8 ways ecommerce marketers can get the most of their images with DAM

Ecommerce marketers, we know how challenging your job can be. Marketing your brand’s products in a highly competitive online market can be difficult, to say the least. You’ve got to contend with PPC, social media, search engines - and that’s before you even get to those big-name stores (the ones that shan’t be named)!

And if you’re working in a small team - or if you are the entire team - creating and keeping track of visual content for your campaigns shouldn’t be holding you up.

But we know it does.

If you ever find yourself spending hours trawling around shared drives or hunting through email chains for the latest product shots, you’ll know what we mean.

 

Well, with the right tools are your disposal, things really shouldn’t be so hard. This is where digital asset management (DAM) comes in!

What's digital asset management?

Digital asset management (our specialty) is the home for your brand’s images and videos. It’s a software solution that provides one central location for all of your visual content and makes them easy to find too. For ecommerce marketers, this is essential in keeping on top of those all-important product shots, graphics, web banners and more.

So, if you want to find out more, take a look at Amy's intro to digital asset management.

If you want to discover 8 ways DAM can directly help your ecommerce marketing efforts, read on. 👇

How DAM helps your ecommerce marketing

1. Find your product shots with ease

Your images have a lot of data in them. This includes things like the date the image was created, the location it was taken, and even who or what the photo is of.

Shared drives such as Google Drive (which you may be using right now) and others don’t let you search any of that.

So when you’re searching for that specific photo of a beach, you have to remember it’s called ‘CostaDelSol_HolidayCampaign_V23-finaledit.jpg’ to find it quickly.

Using AI and auto-tagging, most DAMs unlock all of that data for you. In short, it means you can search for the object, person or text within your images and it’ll show up. It’s that simple.

To further help with navigation, you’ll be able to display standard fields and also any custom tags you’ve created, e.g. “Thursday’s photoshoot”. What’s more, you can save searches that you perform regularly for next time. This allows you to quickly find what you’re looking for and avoid the trauma of trawling through folders with cryptic tiles on your company’s shared drive.

2. Get rid of bottlenecks

Do internal processes make you tear your hair out?

 

Maybe you’re shuttling image files between photographer, designer and brand manager before final approval. In smaller ecommerce brands, perhaps new graphics have to be approved by your (online) shop owner first - and we know how time-consuming that can be!

These bottlenecks waste time. And we hear a lot of Dash customers tell us this is what they found so frustrating before moving to DAM. Here are just some of the complaints we hear:
Social media marketers have to trawl the internet or company shared folders to find and approve images for use.

If they want to replace a version of a file after a rebrand, for example, they have to hunt around on shared folders and personal desktops to find every iteration of it.

Yikes - not ideal!

So, how can you fix this issue using DAM? Take a look at what an approval process might look like in Dash as an example:

  1. Set up a ‘new photoshoot’ folder and grant your photographer access to it and ask them to upload images from the shoot straight to the folder

  2. Once they’re uploaded, go through the images, delete the ones you’re not happy with, and let your designer know the rest are ready for retouching

  3. Have your designer use Dash’s Photoshop or InDesign plug-in to work their design wizardry and re-upload images to your Dash And your images are good to go!

  4. Create an ‘approved’ tag and assign it to those images to let the rest of your team know they’re ready to use

  5. And your images are good to go! All managed within Dash - no bulky email attachments or shared-drive-sleuthing required.

By managing the whole process within a single system, you’re increasing transparency, encouraging collaboration, and saving you and your team a lot of time.

3. Say goodbye to slow file transfers

There’s nothing worse than waiting 15-minutes for your file to upload - thinking it’s transferred - only to return to your desk to find it’s failed.

 

Unfortunately, when you’re dealing with bulky image files, especially those that have been heavily edited in Photoshop, this has become an almost expected annoyance.
Well, it shouldn’t be.

DAM allows you to securely send image and video files with a link or an email. In Dash, you can share specific collections and the recipient doesn’t even need an account to access them. This will come in handy if you’re ever working with external partners.

One of our clients RJ Living, for example, work with a digital marketing agnecy to manage their paid advertising. Whenever they need to send over a new batch of visual content, they can simply create a collection in Dash and share by URL - no more painstaking file transfers or downloading from Google Drive. Hallelujah!

4. Get your assets ready for social quickly

You’re ready to get the word out about your new product on social media and you need to crop your image to a minimum size of 154 x 154px for feeds and 116 x 116 when it’s on page. Wait, that’s just for Facebook?

Getting image sizing right for socials can be a pain - especially when the guidelines constantly change. That’s why sizing for social ads, banners, logos and more are already set up in most DAMs. In Dash, for example, these include image presets for Facebook, Instagram, LinkedIn, Twitter and Pinterest. Not only that, with the Hootsuite integration, you can create and share posts from Dash to be published directly to your social channels. If the images need to be tweaked beforehand don’t worry, we’ve thought about that too.

5. Take the heat off your designers

Dash is integrated with Photoshop and InDesign so that you can download images from your Dash within the app, ready for you to start tweaking them.

If you have certain image sizes you use a lot, you can create your own image presets in your Dash - rather than hassling your designer. Inbuilt image presets enable you to resize or crop your images easily. Not only that, you can apply bulk updates to whole collections of assets in seconds.

Cutting out the back and forth with internal designers or freelancers will free you up to do other things. But that’s never the only hold-up, is it? We know that internally, getting an image looking sharp is only half the battle.

6. Wrangle asset versions

Managing a brand can be a bit like herding cats.

 

Making sure everyone is using the right version when there are files saved here, there and everywhere is a common frustration. And when you’ve got hundreds of images that look exactly the same, it’s easy for things to spiral out of control. Not only that, with so much going on and limited resources, the little things like organising your library or renewing image licences can easily slip through the cracks.

...breathe.

Let DAM be the single source of truth for your brand. Now you can track how often your images are downloaded, so you can ensure your team is using the right images.

It can help get everyone using the right files, too. Say you spot an urgent edit to an image that your marketing team has already downloaded and will be using shortly. Updating an image on Dash, for example, automatically send out a notification to anyone who has downloaded that file previously. It’s just another example of how digital asset management makes managing your ecommerce brand a lot easier.

7. Get the most out of your UGC

Continuously creating original content can be fun, but tiring. Our creative brains can’t be on full throttle all the time. That’s why user-generated content (UGC) is the best way for collating unique visual content, with little leg-work.

And you can set this up easily in a digital asset management tool.

Take our client, Forthglade.

They run a monthly competition called ‘Dog of the Month’. Customers can send photographs of their canine companions via Forthglade’s website. Using Dash’s Zapier integration, these snaps get uploaded straight into Dash and can be used for social media and entered into the Winners Hall of Fame.
Dash creates an easy way for the marketing team to collect UGC, without having to monitor a chaotic email inbox.

8. Track your content's performance 

Finally, a DAM enables you to track how your images are being used out in the wild. This is particularly handy for social media, as you can see which images have gotten the best interactions on Instagram or which product shot resulted in more sales. If you use Dash, you can use a star rating (a custom field) to help you track which content is performing best - refer to this blog’s feature image for an example. 🤩

Which DAM is best for ecommerce? 

We don't mean to blow our own trumpet, but Dash has been designed with small and growing ecommerce brands in mind. Whilst there's some hot competition on the market, some things we expect you'll be looking out for are ease-of-use and affordability. Which is perfect since we won the Best DAM ROI for small brands in the G2 awards. 😇✨

Fancy giving Dash a try? Simply scroll to the free trial form below. 👇

 

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