Do you use the internet? 🤔
Then you come across digital assets on a daily basis. Think images, videos, podcasts, gifs —you probably see these across the web on the regular. They’re used on most (if not all) marketing channels and - if you’re a marketer - you’ll know they’re basically the life-blood of any good campaign. (Really, what would we do without them?)
We’re in the business of digital asset management — a tool that helps you manage these digital assets. So, let's break down what they are, why they're important to your brand, and how you can take better care of them. ✨
What is a digital asset?A digital asset is a digital file that’s valuable to your organisation. Here are some examples of digital assets you might typically use in your marketing:
- Product shots
- Graphics for social media
- Blog headers
- Email header designs
- Customer-generated visual content
What’s more, many of these assets can come as multiple file types.
Let’s take your brand’s logo as an example. You probably have it saved as a JPG, PNG, AI, RAW, PDF —the list goes on. Each of these file types has different purposes, and each needs to be served to the appropriate marketing channels.
Different types of marketing assets
As I’ve mentioned, digital assets can sit across multiple marketing channels. These are known as ‘marketing assets’. Here are some examples:
Social media assets
The types of marketing assets you see on social media include short videos, photos, infographics, memes and gifs. Platforms such as Facebook and Instagram are great places to advertise your products too. For this, you’ll need eye-popping visuals that stop the scroll and get your audience converting. 🤑
Email marketing assets
No doubt you have tonnes of emails landing in your inbox every day. Many (but not all) of them include a single header image, along with a mixture of graphics, photographs, logos and social icons sprinkled throughout.
Of course, the number of marketing assets you use will depend on your email template and the style of email you want to send.
Content marketing assets
Think blog posts, case studies, ebooks and infographics. The types of digital marketing assets needed for content marketing are similar to those we’ve already mentioned (photos, graphics, gifs, videos), but they’re important for enriching and adding value to your content. ✨ Take a look at our blog post that explores the importance of visual content marketing (particularly for ecommerce brands).
Altogether, these marketing assets are super-valuable to your business. That’s because you spend time and money creating them. They should be making you money in return.
It’s important you take good care of them. 🙏
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How to organise your digital assets?
Think about how you manage your brand’s digital assets now. Perhaps you rely on email to receive reams of new product shots from your freelancers. Maybe you use Google Drive or Dropbox to store all your brand visuals.
The result? Finding the files you need takes forever. Sharing is a hassle, and only one person knows where everything is.
This means your campaigns can’t launch as fast, your agencies can’t get the files they need and people end up creating duplicate content. This is definitely not the best use of your time (or money).
A better alternative? Digital asset management (DAM).
What is digital asset management?
As the name suggests, a digital asset management solution is a place for you to store, organise and deploy all your digital assets. No more hunting around shared drives or sending endless WeTransfers.
Everything’s available in one single location.
It’s what Dash does best (yes, that’s us 😇). Dash is an easy-to-use DAM platform that makes searching your visual content a breeze.
If you’d like to know more, take a look at my post to discover more about digital asset management. Or, skip the reading and jump straight on a free trial. 😉👇