Your guide to video digital asset management

Take a minute to think about the last bit of content you engaged with on your phone. Chances are it was a video. Am I right? If so, nice one me. If not then… let’s move on and never speak of this again.

My point is that video has taken over. From endless TikToks, slick Instagram Stories, or YouTubes - video content is everywhere.

If you’re reading this article, you already know what this means for your brand. If you want eyes on your ads and content, then you’ll need to invest in video.

But before you dive into creating tons of videos, take a pause. An important, but overlooked, part of video strategies should be deciding how to store, organise and share what you’re creating. The best way to do that? Use digital asset management software as the central location for your videos.

What’s a video digital asset management solution?

We do love an acronym in marketing don’t we? So allow me to introduce you to two - DAM and VAM.

DAM is short for digital asset management. It’s a tool for brands to upload, organise, search for and use all their visual content - all in a single place.

Video asset management systems, shortened to VAM, is a category of DAM software - just like brand asset management (BAM). VAM software focuses on (you guessed it) video content.

DAM vs VAM - which should I pick?

You can upload video files to most DAM systems. Dash, for instance, stores all the video formats you could ever need. What sets a VAM apart are features specific to video creation and distribution. I’m talking about things like archiving live streams or monetising video files.

Should you get video asset management software? That depends on the content you’re creating. Most marketing and creative teams don’t only produce videos. If that’s the case for your company too, you’ll want to pick a digital asset management tool.

A DAM is the one source of truth for all your digital content. That makes it an essential marketing tool where everyone in your business can get hold of the content they need. Sure, that includes video files, but it's for all your photography, audio files and PDFs too.

Why marketing and creative teams use Dash for their videos

A lot of the marketers, creatives and video producers signing up to Dash want to make their work more efficient. Their company drive is creaking at the hinges and nobody can find the videos or images they need. Here’s some of the reasons they turn to Dash.

A single source of truth for video content

Almost all Dash customers come from Drive or Dropbox. They’re fed up with creating video content which nobody in the company can find or use. They spend hours hunting for video or image files for colleagues instead of doing important work — like growing their brand.


Dash is one of the best ways to build a central location for all your digital files. Use Dash’s custom fields to make your videos easy to find and search for. With everything under one roof, your social team can grab videos they need for Instagram and your sales team can download files on-the-road. All without having to pester you.

Simple, fast uploading and downloading

Uploading videos into Dash is simple and straightforward. Click ‘upload’ or drag it from your desktop onto your Dash. It won’t take long to complete. Once done, add a description, place it in as many of your Dash folders as you like (without duplicating it) and tag with relevant custom fields.

Downloading a video file from Dash is easy, too. Select the video you want, then hit ‘download’. This works for single video assets, or groups of them. If you pick a group, Dash downloads them as a handy zip file for you.

Share video files

It’s 2022 but here we are, still trying to email a video attachment only to face the dreaded “Your file is larger than 25 MB. It will be sent as a Google Drive link.”

Or maybe you’re using a free version of WeTransfer instead. You send your teammate a sharing URL - only for the link to expire before they download it. And what happens when you’re sending more than one video file? Or if the videos you’ve sent need updating? Don’t even.

Dash makes sharing large files - like videos - quick and simple. Here’s some of the options you have:

  • Select the video, click share by URL or email, and off you go.

  • Group into a ‘collection’ of videos and add your fellow Dash users. This is good for working on projects with your teammates - like your ‘Summer 2022’ campaign.

  • Create a public ‘portal’. This is useful if you’re working with different external stakeholders who need access to your video content. Your advertising agency might want those videos you made. Or your resellers may need access to product videos. Create password-protected portals with Dash. Then manage which folders in your Dash should be accessible through which portal. That’s all without setting up your external partners with a Dash user account.


If you ever need to upload an updated version of a video, Dash sends a notification to anyone who downloaded that file.

Manage approvals from influencers and videographers

Working with video creators, like videographers or influencers, can take time and patience. Without a DAM that can mean lots of expired email links or chunky zip files clogging up your desktop.

Instead, use Dash’s content approval workflows to streamline the approval process. Ask video content creators to upload files straight to your Dash, then approve or reject them.

Search for content by video scripts

Dash’s custom fields make your content as findable as possible. To get the best use out of them, it’s helpful to think how your colleagues might want to search for content.

One clever way we’ve seen custom fields used is pasting video scripts or transcripts into a ‘text area’ field. That means if someone searches for a word mentioned in a video testimonial, the file will pop up in their Dash.


Connect with video creation software

This is one for all your video producers out there. Using Dash’s CI HUB connector, you can sync your Dash up with Adobe’s video editor software Premier Pro. That means when you’re working on projects in Premier Pro, you can drop video assets stored in Dash directly into the project you’re working on without ever leaving the application.

Storing your videos in Dash

After reading the above, you're ready to bid farewell to your video content chaos right? If so, it's time you tried Dash. You can start a 14-day, no-strings free trial and see how you get on. If you need help moving your video files from Drive or Dropbox, let us know and we'll do it all for you!

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