Create stunning sell sheets for your products
Table of contents
How to create a sell sheet for your products
As your ecommerce brand continues to grow, you may be itching to open your own retail stores. Partnering with brick-and-mortar shops is a great way to increase your brand's visibility and reach a new audience. Plus, being featured in reputable retailers lends credibility to your brand and gives potential customers more reason to trust you.
By having a presence in retail stores, you can take advantage of in-store promotions, strategic product placement, and the ability to connect with customers in a more personal way. This can lead to increased brand recognition, customer loyalty, and sales growth. 📈
One thing to help you pitch your products to retailers, is by creating product sell sheets.
Here's some tips to create stunning sell sheets that'll win over your wholesalers. 🥰
What is a sell sheet?
A sell sheet is a one-page document that helps brands pitch their products to retail stores. It highlights the key benefits and features of a product or service, aiming to grab the attention of potential buyers with eye-catching visuals, compelling copy, and a strong offer.
By presenting information in an easy-to-digest format, sell sheets can give you a strong first impression with a retail store—and give you a better chance of securing a new partnership.
Types of Sell Sheets
Product Sell Sheet vs Company Sell Sheet
When it comes to sell sheets there are two main types: product sell sheets and company sell sheets. Product sell sheets are focused on a specific product or service, highlighting the key features, benefits and unique selling points. These sheets are designed to show what makes the product special and why the potential buyer should be interested.
Company sell sheets take a broader approach by focusing on the company itself. They show the company’s mission, values and range of products or services. Both types of sell sheets can be found in your product sell sheet templates.
Key elements of a product sell sheet
Your sell sheet should be eye-catching and covey key features of your products. Here are some tips to keep in mind:
- Headline: Give your sell sheet a great headline that grabs attention and clearly communicates the key benefit of your product. This is your hook, so make it good.
- Product images: Do not use low-res images. High-res photos are a must. They give your retail partners a beautiful and clear look at your product and help them visualise what it'll look like on their shelves.
- Product description: Here is where you highlight your product's features, specs and what sets it apart. A sell sheet is not just a marketing piece, it's also a great way to get everyone on the same page. Keep it short and sweet – no one wants to read an esay.
- Key benefits: Define the key benefits and the problems your product solves for your specific market. Make sure your including the problems your products solves for your retailers customers, too.
- Company logo and branding: Make it clear who you are by featuring your logo and brand colors prominently. Stay consistent across all your marketing pieces.
- Contact information: Finally, make it easy for buyers to get in touch. Give them clear contact information, including phone number and email, so they can find out more information or to place an order.
How to design a product sell sheet
When it comes to design, keep your sell sheet simple and clean. Here are a few tips:
- Use white space: Don’t overcrowd your sell sheet. Use white space to create a clean and uncluttered design.
- Show your brand identity: Feature your company logo and brand colours prominently on your sell sheet. This is a great opportunity to extend your brand identity to other marketing materials.
- Use high-res product images: As we mentioned, this is the time to showcase your product with high-quality images. Make sure your images are high-res so buyers can see details of your product. For photography tips, check out expert tips from Emma and Toby:
- Select fonts that read well: Use fonts that are approachable and fitting for your brand. Limit your font choices to a few that work well together.
- Use product sell sheet templates: Product sell sheets often feature similar elements, so use a template to ensure you don’t forget anything. Templates will also help you achieve a professional, cohesive look across your sales sheets. (You can download our sales sheet templates in Canva - just scroll up and pop in your email!)
- Visualize data: Charts, graphs and infographics are a great way to present complex data in a fun, easy-to-consume format.
- Create a benefit-driven headline: Your headline should grab attention and tell your potential customers how your product will benefit them.
By focusing on these design elements, you’ll create a professional sell sheet that effectively communicates key details and benefits of your product or service.
