15 best marketing apps for small businesses in 2026

If you’re marketing a small business or a growing brand (like myself), you’re in for a challenge. How do you cut through the noise? How do you compete against competitors with deeper pockets than you?

The good news, there's plenty of useful tools to help with your small business marketing plan. As a head of marketing myself, I’ve collected together 15 essential small business marketing tools that I’d recommend. These can support all aspects of your strategy, from apps for advertising your business, to acing your social media and unearthing insight into potential customers.

Since I last updated this article, AI has changed the game completely. There are now AI-driven marketing tools that are very powerful and affordable for small businesses. So for 2026, I’ve refreshed my list of essential marketing apps for small businesses: ditching what’s dated, adding in what’s become essential in 2026, and organising everything into categories that reflect how I’d recommend thinking about your marketing stack. It’ll help you onboard tools that are actually relevant and useful for your small business. 

I’ll go into each in more detail later in the article, but here are the 15 best marketing apps for small businesses in 2026:

Foundation: the tools that underpin everything

1. Dash: Manage and share your marketing assets
2. Shopify: Run your ecommerce store and website
3. Google Analytics: Understand your website performance

Content creation: make great content for your marketing channels

4. ChatGPT: AI writing, strategy, and brainstorming
5. Canva: Design marketing graphics without a designer
6. Kive: AI product photography for ecommerce
7. CapCut: Create short-form video for social media
8. Descript: Edit long-form video and podcasts

Acquisition: reach new customers

9. Google Ads: Paid search and display advertising
10. Ahrefs: SEO strategy and content research
11. Later: Schedule and plan your social media
12. Shopify Collabs: Influencer and affiliate marketing
13. Hotjar: Optimise your website for conversions

Retention: keep those customers coming back

14. Klaviyo: Email and SMS marketing for ecommerce
15. Beehiiv: Build and grow a newsletter

How to build your martech stack for your small business

Before you sign up for everything on this list, take a step back. The biggest mistake small businesses make with their marketing stack is buying tools before they have a strategy. Marketing apps are great, but they’re not a silver bullet and they’re useless without a proper go-to-market strategy.

Once you have your strategy, be considerate and thoughtful about the tools you start to onboard. A useful rule of thumb: make sure you have at least one tool covering each of the below four categories.

• Foundation: These tools underpin your entire strategy. Without a functioning website or ways to organize your marketing assets, you’re going to run into problems fast.
• Content creation: Content is the lifeblood of marketing campaigns, and always has been. These tools will help you create content that you can deploy on your marketing channels.
• Acquisition: Once you have your content, these systems will help you reach new audiences for your business.
• Retention: With the cost of acquisition forever rising, it’s important you make the most of existing customers, too. These marketing apps will help you do just that.

You don't need all 15 on day one. A lean starting stack might be Shopify, Dash, Google Analytics, ChatGPT and Canva. These five tools cover the basics across every category and will come in around well under $400 / £300 a month.

Use our digital marketing apps database to start whittling down your favourite applications.

Ready to boost your small business marketing efforts and crush your strategy? Here's a rundown of the marketing tools I'd recommend. We use most of these in our small (but mighty) marketing team, so I can vouch for them!

Top 15 digital marketing apps to advertise your small business

1. Dash: Manage and share your marketing assets

We’ll start here because visuals are the lifeblood of any online marketing tactic. Being able to create visuals easily, then organise and share them efficiently will make or break the success of your small business marketing strategy.

Most marketing requires visuals, and lots of it. Marketers need to manage an online brand, several social channels, a website, email campaigns and more. And it’s often marketing’s job to share content with the rest of the business or external partners like resellers or ad agencies.

It's a challenge keeping on top of all those images, graphics, product shots and videos without feeling overwhelmed. And that will only get more painful when you’re planning on increasing your marketing output.

Here’s one thing you can do right now: take note from our customers and stop using Google Drive or Dropbox to manage your visuals. These are document and file collaboration tools which aren’t designed for finding, sharing or organising your images and videos.

Use Dash, instead - the best digital asset management (DAM) for small businesses. Think of it like a home for your creative assets, where you can:

• Use AI search to find all your marketing images, videos, logos and more (and give your team access to them). Just search for "red dress product shot summer 2025" and it'll find the right image without you having to remember what folder it lives in.
• Keep your creative library organised as it grows. Add custom tags like product SKU, campaign name, or season.
• Ditch WeTransfer. Build self-serve portals for external partners (like your retail partners, ad agency, or PR contacts) so they can always find the right assets without coming to you every time.
• Integrate directly with other tools on this list (like Canva and Shopify) so you can publish your marketing creative to your channels easily.

Take it from Nathan at furniture brand RJ Living. They made the switch from Google Drive to Dash:

‍“We realised our Google Drive wasn’t sustainable any more, it wasn’t letting us grow … Dash has saved us countless hours. We can grow with Dash and I can’t see us outgrowing it for a long time, if ever.”

‍They now have all their product photography and marketing assets in one place where they’re easy to find. Here's what RJ Living's Dash looks like. 👇 Google Drive could never.

Pricing: Plans start at $109 / £79 a month, with unlimited users and every feature on all plans. Free migration and onboarding support included.

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2. Shopify: Run your ecommerce store and website

Shopify is the ecommerce platform that the majority of growing DTC and ecommerce brands are built on. It handles your online store, product catalogue, checkout, payments, and (increasingly) your marketing too.

For small businesses, Shopify has become about much more than just selling products. It's effectively your website CMS, your customer database, and the central hub that most other tools in this list plug into. Klaviyo syncs your customer data from Shopify. Dash keeps all your product creative organised so you can update your product pages easily. Kive generates product photography straight from your Shopify URLs.

Shopify's own AI features have matured significantly. Shopify Magic handles product description writing, email subject line suggestions, and basic image editing. It's not a replacement for the dedicated AI tools in the content creation section, but for quick tasks within your store it's genuinely useful and saves you switching tools.

Pricing: Basic plan starts at £19 / $25 a month. The Shopify plan (which most growing brands use) is £49 / $65 a month.

💡 Just a note: Shopify won’t be suitable as a CMS if you’re not an ecommerce brand. If your small business is in another industry, I’d recommend Webflow instead. It’s what we use in Dash and it’s pretty affordable, although it can have a steep learning curve.

3. Google Analytics: Understand your website performance

Google Analytics is the essential tool for understanding what's happening on your website. Which pages are people visiting? Where are they coming from? What's your conversion rate? When you ask yourself "did that campaign actually do anything?", GA is where you go to find out.

Google Analytics 4 (GA4) is now the standard, so if you're still on Universal Analytics, you're working from incomplete data. GA4 is more complex than its predecessor, but once it's properly set up, it gives you proper attribution and revenue reporting by channel. That means you can see not just that someone bought something, but that they came from a Google Ad, then came back via email, then converted via organic search. That full picture is essential for making smart decisions about where to spend your marketing budget, and it’s something that’s been a priority for our own marketing team.

If you’re overwhelmed and unsure where to begin, start with the basics. Track your key conversion events (purchases, free trial signups, form submissions), set up your traffic source reports, and build a simple weekly dashboard. The rabbit hole of data available in GA4 is deep, so avoid it for now. Focus on the metrics that directly connect to your business goals.

GA4 also acts as your tag hub for other tracking pixels.  Facebook, Pinterest, TikTok, and others can all be connected, which improves the quality of data across your paid channels.

Pricing: Free for most businesses. Google Analytics 360 (enterprise version) is around £110k / $150k a year, so very much not for small businesses!

4. ChatGPT: AI writing, strategy, and brainstorming

ChatGPT is the AI tool most small business marketers reach for first, and for good reason. It's the most versatile general-purpose AI available, handling everything from blog post drafts and email subject lines to campaign strategy, competitor research, and ad copy.

For day-to-day marketing, the most useful applications are the unglamorous ones: drafting a first version of a product description, brainstorming ten angles for a social post, writing five subject line variants to A/B test, turning a set of customer reviews into a key messages document. With ChatGPT, tasks that used to take an hour can take five minutes.

The newer versions of ChatGPT also have built-in web search, which makes it useful for real-time research. You can ask it to summarise what's being said about a competitor right now, or find recent stats for a blog post you're writing.

It's worth being realistic about limitations. ChatGPT can produce confident-sounding content that's factually wrong, so anything that includes specific claims, statistics, or technical information needs checking. It also doesn't know your brand voice unless you teach it — the more context you give it (brand guidelines, tone of voice examples, audience descriptions), the better the output.

The bottom line: if you're not using an AI writing tool in your marketing workflow in 2026, you're working harder than you need to.

Pricing: Free tier available. ChatGPT Plus (which gives access to the most capable models and web search) is $20 / £16 a month.

5. Canva: Design and edit marketing graphics without a designer

There’s times you’ll definitely want to use a talented graphic designer, like if you’re considering a rebrand or you’re working on a bigger project (such as a catalogue launch).

But for standard content marketing like social media graphics and website banners, being able to create these ourselves saves time so we can launch campaigns quicker.

Canva is great for that. With an extensive library of stock elements and templates, it lets you easily create and collaborate on graphics. If you're not a designer, and struggle finding your way around Photoshop layers (just me?), this is the tool for you. And now that Dash integrates with Canva, you can drop assets from Dash straight into your designs.

We use Canva in the Dash marketing team when creating content. If you’re feeling inspired, here’s tips on how to improve your Canva designs.

The AI features recently added through Canva's Magic Studio have also made it significantly more useful. Magic Resize automatically reformats a graphic for every channel and Magic Eraser gets rid of unwanted elements in your photography, to name just a few.

The integration with Dash means you can pull your approved brand assets straight from your Dash library into a Canva design, without having to download files and re-upload them. 

Canva won't replace a talented designer for high-stakes creative work like a rebrand or a major catalogue design. But for the constant flow of social content, email graphics, and ad assets that a marketing team produces week in, week out, it's hard to beat.

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Pricing: Free tier available. Canva Pro is £100 / $120 a year per user.

6. Kive: Produce AI product photography

Kive is an AI product photography tool that generates studio-quality product images from a single product URL.

For ecommerce and DTC brands, product photography is one of the biggest recurring costs in marketing. A traditional product shoot costs £25-50+ per shot, takes days to schedule and turn around, and leaves you with a fixed set of images that can quickly start to look stale. Kive changes that.

It’s surprisingly simple to use. Paste in your product page URL and Kive extracts the product image automatically. From there, you choose from a set of studio presets (clean studio, editorial fashion, lifestyle outdoor, dramatic lighting) and it generates multiple professional shots in seconds. The results are consistently good enough for Shopify listings, social ads, and email campaigns.

The Pro plan adds brand training, which lets Kive learn your visual style and apply it consistently across generated images.

It's worth being clear about what Kive is and isn't. For hero imagery, like the big lifestyle shots that anchor a campaign or a brand refresh, you still want a real photographer. But for the constant demand for variant product shots, seasonal refreshes, and ad creative, Kive dramatically reduces both the cost and the lead time.

Pricing: Free to try. Basic plan is $15 / £12 a month (billed yearly). Pro plan is $75 / £60 a month.

7. CapCut: Create short-form video for social media

CapCut is a video editing app built specifically for short-form social content. It's fast, it's beginner-friendly, and it produces output that looks native to the platforms it's designed for. Our content manager, Amy, uses it to create short videos for TikTok, YouTube Shorts and Instagram Reels.

Because short-form video is no longer optional for most small businesses. It's where organic reach still exists on social media and it builds the kind of brand personality that static images can't. 

The barrier used to be that it required skills and time most small teams don't have. CapCut removes most of that barrier.

The mobile and desktop apps are fully synced, so you can start editing on your phone and finish at your desk — or hand off footage between team members without any friction.

A practical starting point for small businesses: a weekly ‘behind the scenes’ or product showcase Reel, edited in CapCut using a trending audio track. It takes about 20 minutes once you're comfortable with the tool, and it's the kind of content that consistently outperforms polished studio video on most platforms.

Pricing: Free, with a Pro tier available at around $8 / £6 a month for additional AI features.

8. Descript: Edit long-form video and podcasts

Descript takes a completely different approach to video editing. Instead of working with a traditional timeline, you edit your video by editing its transcript: delete a sentence of text, and the corresponding video clip disappears. For anyone producing talking-head content, interviews, webinars, or podcast episodes, it's a genuinely transformative way to work.

Where CapCut is about creating short-form content quickly, Descript is about repurposing longer content efficiently. A 45-minute webinar can become a tight 10-minute highlight reel, three short clips for social, and a blog post. And all from the same transcript in Descript.

For small businesses publishing a regular podcast, YouTube channel, or long-form educational content, Descript dramatically reduces the time and skill required. The text-based editing model means you don't need any video editing experience. So if you can edit a Google Doc, you can edit in Descript.

Pricing: Free tier available. The Creator plan starts at $12 / £10 a month.

9. Google Ads: Paid search and display advertising

From Facebook to TikTok to Pinterest, there’s no shortage of advertising platforms begging for your dollar. Each could provide an important part of your small business paid media campaign strategy, depending on where your audience hangs out.

But a great place to start is Google Ads. Setting up an account gives you access to the Google Search Network, as well as opportunities on YouTube and Google Shopping, and the chance to show ad graphics on third-party websites through Google’s Display Network.

For Dash, Google Ads are one of our main demand generation channels. We use Google Search ads to knock down competitors bidding on our brand name and create audiences based on ad engagement. We also run YouTube ads for product awareness, and make use of Google Display in our remarketing campaigns so we can target previous visitors to our site.

Pricing: Google Ads is an advertising platform, so you decide how much you want to spend.

10. Ahrefs: SEO strategy and content research

Before we get into this one, I want to address a question I keep seeing pop up: is SEO even worth it anymore?

Short answer: yes, very much so. And I'd actually argue it's more important in 2026 than it was two years ago, which feels counterintuitive given all the AI Overviews eating into click-through rates. Here's the thing though. The same stuff that helps you rank in Google (good content, authority, a site that actually gets crawled properly) is what makes AI tools like ChatGPT and Perplexity cite you too. They're literally using search data to decide what to surface. So doing SEO well is now doing AEO well at the same time. Two birds, one stone. 🐦

Anyway. Ahrefs. I'm a big fan, okay?

We've been using it at Dash since we launched our content strategy a few years back and it's become genuinely indispensable. The thing I use most is Keywords Explorer, which helps you find terms that are actually worth going after. Because here's the mistake most small businesses make with SEO: going after the obvious stuff. Back to the houseplant brand example I used earlier - ranking for 'houseplants' has a keyword difficulty of 62 out of 100, and Ahrefs estimates you'd need backlinks from 141 other sites to stand a chance of cracking the top 10. That's a lot of work for a small brand just starting out.

But 'houseplants for beginners'? Keyword difficulty of 22, 350 monthly searches. Much more realistic. There are loads of these gaps hiding in almost any industry, and finding them is basically what Ahrefs is for.

The other thing worth knowing is that Ahrefs has been building out Brand Radar, a newer feature that tracks how your brand shows up across AI platforms like ChatGPT, Perplexity, Google AI Overviews and Gemini. AI search visitors convert at a 23x higher rate than traditional organic search visitors, apparently. So knowing whether you're showing up (and where you're not) is becoming genuinely useful data to have.

There's a tonne of other stuff Ahrefs can help you with but you get the gist. If you're serious about content and SEO, you need it.

Pricing: Starts at £99 / $129 a month.

11. Buffer - manage your social media marketing

If you want to sell your products and build your brand, social media is essential. But managing your brand's social media accounts takes time, effort and creativity. That's why many marketers use social network management apps, like Buffer. Buffer allows you to schedule social updates for platforms like Facebook, Instagram, and LinkedIn.

Using Buffer, you can manage your social media presence and run all your social media platforms through a single application. You're able to collaborate on social media posts with your team and then analyse their effectiveness once they've been sent.

One of their most useful features helps you schedule posts for your social platforms ahead of time. It's what Amy on our team uses to schedule Dash's LinkedIn social media posts in advance. This means you can set up months of social posts ready to go out on your brand's channels - rather than realising you haven't posted in a while and doing a mad scramble for content (trust us, we've been there).

Pricing: They've got a free version, but the functionality is a bit more limited. Paid plans start at £4 / $5 a month for each social media network you sync up.

P.S. If you're a social media manager, a scheduling app shouldn't be the only essential tool on your wishlist. Check out why you need a social media asset management system, too.

12. Shopify Collabs: Influencer and affiliate marketing

If you're selling products online in 2026 and you're not doing anything with influencers or affiliates, you're leaving money on the table. Creator marketing has become one of the most effective acquisition channels for DTC brands, and the good news is you don't need a big budget or a dedicated partnerships team to make it work. Micro-influencers (roughly 5,000 to 100,000 followers in a specific niche) often outperform big-name creators on conversion, and they're genuinely accessible to smaller brands.

The problem has always been the admin. Tracking who's sending you traffic, managing commissions, sending out products — it's a faff if you're trying to cobble it together manually.

Shopify Collabs sorts that out. It's built directly into your Shopify dashboard, so your product catalogue, order data and affiliate tracking are all already connected — no integration needed. You can set up a branded affiliate programme, give each partner a unique tracking link, and see exactly what revenue each one is generating. Payouts run through Shopify too, so there's no separate spreadsheet or manual bank transfer nonsense to deal with.

The other thing I like about recommending this is that if you're already on Shopify (which, if you're an ecommerce brand, you probably should be), it's completely free. There's no reason not to at least set it up and see what happens.

Pricing: Free with any Shopify plan.

13. Hotjar: Optimise your website for conversions

If people are landing on your website but not doing anything, like purchasing a product or requesting a demo, conversion rate optimisation (CRO) should be a priority. So once you’ve set up your website on a CMS, use Hotjar to understand exactly how your visitors are interacting with your site. Hotjar’s heatmaps plot how visitors pilot their cursor around your page and it can show some really interesting behaviours. It can highlight some quick-win areas you can use to improve your campaign landing page conversion rates. 

Here’s a heatmap of what our Dash free trial page used to look like, highlighting key engagement areas.

You can see most of the clicks aren’t on our main ‘get started’ call-to-action (CTA) button, but on our Dash logo instead which takes visitors back to the homepage. This could suggest visitors haven’t found the information they need on the page, or that our main CTA isn’t appealing enough.

Pricing: They've got a free version for when you're just getting started. Paid plans start at £26 / $32 a month. The Hotjar subscription we have costs us £970 a year for 3 user seats with data captured on 500 sessions. We're considering upgrading this soon as we revamp our CRO strategy.

14. Klaviyo: Email and SMS marketing for ecommerce

For growing brands, email is still one of the highest-ROI channels going. But most email tools are built for generic use cases: newsletters, announcements, the occasional promotion. Klaviyo was built specifically for ecommerce from the ground up, and that focus shows in everything it does.

The key thing is how it handles your customer data. Connect it to your Shopify store and it pulls in everything: purchase history, browsing behaviour, what someone looked at but didn't buy, how many times they've ordered, when they last bought something. All of that becomes available to use in your emails and SMS. So instead of blasting the same newsletter to your entire list, you can send a win-back campaign specifically to customers who've bought twice but gone quiet in the last 90 days. Or trigger an SMS to someone who put something in their cart and disappeared. That level of targeting isn't a nice-to-have. It's where the money is.

The pre-built automation flows are where most brands get their best return on it. Abandoned cart sequences, post-purchase flows, browse abandonment. These run in the background generating revenue without you having to do anything after the initial setup. For any brand doing meaningful volume, those flows alone tend to cover the subscription cost pretty quickly.

There's a learning curve and it's not the cheapest tool on this list. But for ecommerce brands serious about retention, it's the one.

Pricing: Free up to 250 contacts. Scales with your list size after that, typically around £20 / $30 a month to start with.

15. Beehiiv: Build and grow a newsletter

If you're not building an owned audience yet, a newsletter is one of the best places to start. Social media reach is at the mercy of algorithms that change constantly. Your email list isn't. It's yours, and nobody can take it away from you.

Beehiiv is the platform I'd point most small businesses towards if they want to get into newsletters. It was built by the team behind Morning Brew, who grew a newsletter to millions of subscribers, and they've essentially built the tool they wish they'd had at the time. That background shows. The editor is clean, the analytics are useful, and the growth features are properly thought through. There's a built-in referral programme and a recommendation network where Beehiiv newsletters recommend each other to their audiences, which is a surprisingly effective way to grow without paid acquisition.

One thing that's easy to overlook: every newsletter you publish on Beehiiv automatically becomes a web page that Google can index. So your content does double duty as SEO content without any extra effort. Nice bonus.

Is a newsletter right for every small business? Probably not. But if you've got something genuine to say, a food brand sharing recipes, a fashion brand with a real point of view, a craft business documenting how things get made, a newsletter audience tends to be some of the most loyal people around your brand. Worth building.

Pricing: Free up to 2,500 subscribers. Paid plans start at $42 / £33 a month.

How much will all these marketing tools cost?

Budgets are tight for small businesses and every penny spent should count. The good news is there's a lot of flexibility in this list. Several tools have solid free tiers to get you started, and you can always upgrade as you grow.

Here's a breakdown of all 15 tools and what you can expect to pay:

If you went all-in on paid tiers across every tool, you're looking at roughly £500 to £600 / $650 to $750 a month. That sounds like a lot, but in practice you don’t need to get all these tools right away, and most small businesses will run several of these on free tiers to begin with. 

Which tools should you start with?

Like I said above, you definitely don't need all 15 from day one. Here's how I'd approach it depending on where your small business is at.

Just starting out: Shopify (or a similar CMS), Google Analytics, ChatGPT, Canva, and Buffer. That's your website, your analytics, your content creation, and your social scheduling sorted. You can get going for under £100 / $130 a month, and honestly that stack will take you pretty far.

Starting to scale your content: Add Dash (your asset library will thank you once you've got more than a handful of campaigns worth of images floating around), Kive (product photography without the shoot budget), and CapCut (short-form video is not optional anymore, sorry). These three make a real difference to your output without adding much overhead.

Ready to invest in acquisition: Add Ahrefs to build a proper SEO content strategy, Google Ads to accelerate demand generation, and Shopify Collabs to start working with creators. These take more time and expertise to get right, but they drive sustainable growth when they do.

Retention is your focus: Add Klaviyo if you're ecommerce, Beehiiv if you're building an audience through content. The ROI on owned channels consistently outperforms paid acquisition for established brands, and these are the two best tools for it.

The marketing app your small business needs

So there you have it. Fifteen tools covering everything from building your website to generating photography with AI, scheduling your social media, and keeping customers coming back with email.

But here's the thing all of these tools have in common: they produce stuff. Images, videos, graphics, campaign assets, product shots. And the more you invest in your marketing, the more of that creative content you accumulate. At some point, keeping track of it all becomes its own problem.

That's the problem Dash solves. It's the single source of truth for all your marketing visuals. It’s the place where everything lives, where your team can find what they need in seconds, and where you can share assets with external partners without the usual back-and-forth.

If you're still running everything out of Google Drive or Dropbox, give Dash a try. You can get started in an afternoon, and you'll soon wonder how you managed without it. 😇

Small business marketing apps frequently asked questions

[fs-toc-omit] What are the best free marketing tools for small businesses?

Quite a few tools on this list have genuinely useful free tiers rather than the watered-down kind that make you want to upgrade within five minutes. Google Analytics is completely free. Canva's free plan is solid for getting started. ChatGPT has a free tier, Hotjar covers up to 35 daily sessions for free, Klaviyo is free up to 250 contacts, Beehiiv up to 2,500 subscribers, Buffer has a free version, CapCut is free, and Shopify Collabs costs nothing if you're already on Shopify.

[fs-toc-omit] How much should a small business spend on marketing tools?

There's no universal answer, but a useful rule of thumb is somewhere between 5 and 10% of your overall marketing budget on tools and software. A lean starting stack — Shopify, Google Analytics, ChatGPT, Canva, and Buffer — can be run for under £100 / $130 a month. The full list of 15 at paid tiers runs to around £500 to £600 / $650 to $750 a month.

[fs-toc-omit] Do small businesses actually need AI tools now?

Yes. AI tools don't replace good marketing thinking, but they dramatically cut the time it takes to execute. Writing, design, video editing, product photography: tasks that used to need specialist skills or a bigger team are now genuinely doable with a small one. Worth getting your head around sooner rather than later.

[fs-toc-omit] What's the best email marketing tool for small businesses?

Depends on your business. Klaviyo is the one for ecommerce and DTC brands as it's built around product and purchase data in a way that generic email tools aren't. Beehiiv, instead, is the one if you're building a newsletter or content-led audience.

[fs-toc-omit] What's the best social media scheduling tool for small businesses?

We use Buffer at Dash and it does the job well. Amy on our team uses it to schedule LinkedIn posts in advance, which means we're not doing a mad scramble for content every week. (We've been there and it's not fun.) It's simple, affordable, and covers all the main platforms. If you’re an ecommerce brand, however, I’d probably go with Later instead as it’s Instagram-focused.

[fs-toc-omit] What’s the best CMS for small businesses?

For most growing DTC and ecommerce brands, I’d go with Shopify. The ecosystem of integrations is hard to beat, and a lot of the tools in this list plug straight into it. If you’re in another industry, I’d instead recommend Webflow as it’s affordable and gives you the ability to create premium-feeling websites.